How to write great status reports

Newspapers use sales and marketing concepts in order to catch people attention and sell their ideas or products. So, if our status reports have – in essence - the same goals, how can we use those concepts in our reporting process?

Status Reports are a powerful tool that needs to be used by successful managers to help achieve the project goals. Most of the times, it’s the only opportunity you have to sell your project, request priority treatment or escalate issues with your CEOs, sponsors, etc.